Marketing a New Product Internationally Essay Example for Free

Marketing a New Product Internationally Essay Marketing is the field which deals with market. By defining the meaning, market is a place where people gathered and contact with one another, build relationship between two, in broad terms after the globalization world become a village and in this global business era marketing is the system of globalized promotional activities of a business which take place to achieve the organizational and financial goals The circle of marketing revolved around the market demands, product development, and reasonable proportion which can learned to instigate a market research that clarify the needs and demands of customer. Although focal process for a product promotion is market research, relying on that a producer can easily plan and develop his product well crafted, innovated, according to the socioeconomic factors, reflect the social and cultural ethics and will meet the consumer demands. Target Market and Product Information: Defining marketing on macro-level; the macro-level marketing is extremely challenging for an organization to market their product â€Å"Unique TV† internationally even branded by Philips, especially in Indian market which is a multi-cultural society have many social and religious boundaries, but economically emergent country and have great potential and competition in electronic media which create a huge space for television industry as well as competition. Marketing of a television product that is extraordinary and modern with built-in fingerprint scanner, and an innovative crafts of modern technology, the exceptional fingerprint technology allow users to customize the individuals settings, for instance when a person turns the TV on via their fingerprint the individual can set his own customized profile which contains his favourite channels, recordings etc. It is also ideal for parental control, parents can set the TV to only display the channels they choose for their Childs individual fingerprint as well as the time they allow their child to watch TV. But the perceived quality, emotional constructs, and a particular justification of the purchase can only impact the customer’s decision to purchase a brand. Target Market, Society and Culture: Before the satellite and cable network Indian had only one state owned channel broadcast, but after the influx of satellite and cable network a huge expansion in the electronic media industry has been witnessed, as well as great competition established in the television products. By determining broadly the rapid growth of Indian television industry since inception to expansion the social practices, including politics and democracy, sport and identity formation, cinema and popular culture has influenced on the daily lives of Indians. Today the electronic media cater immense involvement in the social and cultural lives of Indians, as well as India become a very potential market for the innovative and modern television products. Local Economic Development: India has traditional economy largely based on village farming, modern agriculture, handicrafts, modern industries, and a massive amount of services. The emerging sector of Indian economy is service sector which has expended remarkably in last decade. But a large force of human resource has attached with the agricultural economic activities, this sector retains the backbone of the Indian economy. Foreign direct investment is increasing especially in the telecommunication and information technology sector, but the privatization of government owned industries and entities is still debateable in the government avenues. The economy has posted an average growth rate of more than 7% in the decade since 1997, reducing poverty by about 10 percentage points. India achieved 8. 5% GDP growth in 2006, and again in 2007, significantly expanding production of manufactures. Software industry is the emergent sector of Indian economy; government is capitalizing on the human resource especially English literacy for a competent force to raise the exports of software products and services to western world. This economic growth facilitates India to reduce the fiscal deficit, but the boom in speculative real state business and increased interest rates have influenced the inflation in 2006 to 2007. But a huge problem facing by India is growing population. (Central Intelligence Agency, 2008) Regional Economic Development: Asian economy comprises on the 4 billion people living in 46 different states (60% of the world population). Asia is largest continent of the world and six fourth stats of the world lie in Asia with world’s second largest economy China. The wealth and economic activities of Asia are distributed in different states of Asia as others; which is because of its large size and multiple state’s differing cultures, environments, historical ties and government systems. In term of nominal GDP the large economies in Asia are Japan, China, India, and South Korea. By measuring the economically Asia pertains China, the second larges economy in the world by nominal GDP, to Cambodia one of the poorest. The GDP of china in term of purchasing power parity to be the largest economy in Asia and the second largest economy in the world, followed by Japan and India as the worlds third and fourth largest economies respectively. Market Competition: As Indian retains the third largest economy of the world, and massive social and cultural influence on the television industry generates enormous competition in the television industry. India now producing diversity of television products locally, as well as international products is also there. With these competitive forces it is very hard for a new product to attract the audience, but not as much hard for a product with some extra ordinary and exceptional features, to mesmerize and accomplish the needs of the users. As compare with the other products the new and innovative product â€Å"Unique TV† can make a difference, because of its fingerprint scanner which can help the user to control and customize the profile of every individual. After the creation and deep study of international and regional scenario the producer and marketer follows second challenge to market the product with new scientific methodologies, which can effectively get the quick and excellent response of the customer. Brand Marketing: There are enumerated factors that affect the buying intentions of customers as quality of services, equity, perceived value, satisfaction, past loyalty, perceived cost of changing supplier and brand perception. Most of them variables are inter-related and they impinge upon customer purchase behaviour cumulatively. High quality products can be created without input from marketing. However, in practice, it has been established that products that make market success received market or customer research support. There are several determinants that contribute to the success of a brand. The ideas of brand marketing lead to the recognition of the research as being based on consumer perception. This leads to the question if different ethnic backgrounds impact the consumer perception of the brand strategies. Marketing Methodologies: Questionnaire Survey:- The survey questionnaire was chosen for its cost effectiveness. The telephone questionnaire allows for a sample population to be easily reached with responses documented and easily dissected using data entry and statistical analyzing methods. Because of their widespread use, questionnaires are non-confrontational to the sample population and do not force opinions or options, allowing for accurate and viable responses to be gathered with little bias or influence from the researchers or complicated research equipment. The questionnaire development will take into consideration possible defects in the question distribution and has made all attempts to use common language and word organisation that is not technical or industry based with the hopes to remove the larger concerns in relation to comprehension and cognition. However, it is important to note that in any research methodology that is dealing with human responses to qualitative or quantitative questions remains the possibility of language bias. Advertisement:- Advertising is any paid form of no personal presentation of ideas, products, or services by an identified sponsor. Most advertising media are mass media: e. g. newspapers, magazines, television, radio, billboards, etc. Thus rather than transmitting messages to one buyer, most ads communicate to thousands or even millions of buyers: this makes each contact for less expensive than personal sales presentation. Sales Promotion:- Like personal selling and advertising, sales promotion stimulates consumer buying and middlemen’s effectiveness, but with a wide variety of means. Sales promotion tactics are expected to supplement salespeople and advertising to make them more effective. Retail store window displays, product sampling, premium offers, and coupons are all examples of sales promotion. In contrast personal selling and advertising, many sales promotions are non-continuing, such as exhibits at fairs or contests. Manufacturers and retailers have substantial control over their sales promotions. Publicity:- In contrast to â€Å"Advertisement†, â€Å"Publicity† may be defined as any â€Å"Unpaid† form of non-personal presentation of ideas, goods or services. Personal selling advertising and sales promotional are all direct forms of promotion, whereas publicity is indirect: a firm cannot just go out and buy it. Publicity has been defined as non-personal stimulation of demand for a product, service, or business firm by planting commercially significant news about it in communications media. Some publicity about companies and brands is of course not solicited by sellers: indeed, it may even be negative. Conclusion: In brief we have reached on the conclusion that the most important activity in the business and to promote a brand is marketing. From above literature, it can be stated that marketing in general is based on the consumer’s perception of the brand, regional and local economical factor, social and cultural manners and the methodologies applied to market the product. The perceived quality, emotional constructs, and justification of the purchase impact the customer’s decision to purchase a brand. This research demonstrates that market research cater foci point of marketing strategy, then identifying the organizational and product’s potentials for the effective product understanding, the marketing consultant and organization should analyze the product strengths and weaknesses to cover it with appropriation. To determine the supply and demand identify the main competitors, and craft a good and competitive piece of product which can compete according to the economical and technological factors prevailed in the market. Then the identification of distribution options is to be the major decision to market the product, a great establishment of distribution channels will pertains a great proportion in successful marketing of a product. Marketing and advertisement campaigns play pivotal role in the success of any product. However, a significant amount of money, time and resources have to place behind marketing to the ethnic (or minority) â€Å"masses† and that was many years on the making when an organization advocated for that initiative, that too was looked upon as radical. Coming off the heels of that accomplishment, painting the picture of a viable affluent ethnic consumer might be easier. Ultimately, relevant, comprehensive and actionable insight will lead to informed business decisions and the implementation of marketing best practices. If the world has changed so must a brands attitude and actions towards marketing to new target audiences.

Imagery in The Jungle :: Upton Sinclair

The scenes that I encountered when reading about the meat packaging industry in the early 1900's were very graphic. Some images were more graphic than others. The first scene that comes to mind when I think about the passage "The Jungle" was the huge iron wheel with pigs on it. This scene sticks out in my mind because I can almost see the pigs squealing as they are ripped away by their feet up higher and higher into the air. I can also see the massive "river" of hogs awaiting their turn to be chained up by the burly Negro. Another scene that is easy to describe is the scene where the "knockers" struck the cows on the head with a sledge hammer. In this scene all I can imagine is worn out man who has swung a sledge all day. This man would have to be worn out in a couple of years due to the physical demand. The next scene im going to describe is the scene in the steaming room. This is probably one of the most disgusting scenes in the entire text. Knowing all the germs that could poss ibly be there and the fact that there was new germs brought in every hour. The odor those men had to have worked in would have been gut wrenching. The bubbly creek was the part of the Chicago river into which all the blood, lard, hair, and any other possible thing that came off of a pig or cow was swept into. The idea that a man came along and collected the film that formed on the top and sold it as "pure lard" is appalling. And to think that unsuspecting families purchased the waste and then cooked with it. One of the jobs the men in the factory could apply for was the "knocker." This was the man who would knock out the cows before they were slid out of the "killing bed." Another job there was in the factory was the "butcher" this guy was the one who was to bleed out the cow. The way in which he did this was to make one swift stroke to the cow. After which the cow was hung to bleed out. The "headsman" was one of the other jobs men had in the factory. It was his job to make two or three swift strikes to the neck and severe the head in the fastest manner possible.

General Manager Essay

1. Planning administration †¢ Provide leadership and vision to the organization by assisting the Board and staff with the development of long range and annual plans, and with the evaluation and reporting of progress on plans . †¢ Oversee preparation of an Annual Report summarizing progress on short and long range plans. †¢ Research and write discussion papers, analysis documents and proposals as needed to assist the organization in determining and meeting its long and short term goals. 2. HR management †¢ Recruitment and contracting of company and project staff; †¢ Employee development, and training; †¢ Policy development and documentation; †¢ Employee relations; †¢ Performance management and improvement systems; †¢ Employment and compliance to regulatory concerns and reporting; †¢ Company-wide committee facilitation including planning, production, staff and †¢ Board of Directors, including arranging meetings and agendas, attending and minuting meetings; 3. Project management: †¢ Manage hire and distribution of music scores and parts, including any performing rights payments. †¢ Oversee the booking of tours this includes: venue liaison from negotiating the deal to distribution of audience questionnaires, programs and merchandise. †¢ Oversee organization of company transport, subsistence and accommodation. †¢ Liaise with Production Manager to oversee hire and delivery / transport of all technical and production equipment. 4. Marketing and PR: †¢ Manage advertising opportunities in other theatre program, press and at venues. †¢ Organize the availability of company members for media/PR events as necessary. †¢ Oversee content, production and distribution of all marketing and publicity materials (posters, program, flyers, mail outs, brochures etc) with director, designer and project manager. †¢ Manage press development; †¢ Co-ordinate the invitation of potential future promoters and supporters of the company. 5. Financial management †¢ Provide recommendations regarding investments and cash strategies. †¢ Oversee preparation of annual budget, regular variance statements and annual audit. †¢ Provide vision regarding overall financial health of the company. †¢ Provide vision and leader ship in long – range fiscal planning to ensure the continuity and solvency of the company. †¢ Provide recommendations regarding effective utilization of long and short term debt, including refinancing and purchasing/sales. †¢ Oversee fundraising efforts. 7. Production/QC: †¢ Insure accurate documentation of production and quality control data and records. †¢ Direct and oversee site production activities and personnel. †¢ Oversee and ensure high safety standards at all times. †¢ Direct production activities to insure safety and compliance with quality control standards, regulatory compliance, and lease agreements. †¢ Oversee and/or ensure good housekeeping at site at all times. 6. Administrative management †¢ Ensure client and vendor file integrity (documents, analytical information where required, communication notations, etc.). †¢ Maintain general oversight and insure accuracy of records including A/R, A/P, Inventory, etc. †¢ Assist in development of forms and tools to increase company efficiency and risk management. III / Job specification of general manager job description 1. A minimum of five years of experience in business management, planning and financial oversight. 2. A minimum of five years of experience in personnel management, including hiring, supervision, evaluation and benefits administration. 3. A minimum of three years of experience working with a board of directors and committees. 4. College graduate or equivalent experience. 5. Proven skills in business and financial management. 6. Demonstrated ability to work with student member – owners. 7. Demonstrated ability to work in a proactively diverse and inclusive organization. 8. Excellent, proven interpersonal, verbal and written communications skills. 9. Demonstrated ability to manage and supervise a staff team. 10. Effective problem – solving and mediation skills. 11. Demonstrated ability to share skills and knowledge with others. 12. Proficiency with office computer equipment and software. 13. Demonstrated ability to multi – task and work in a fast – paced office setting. 14. Proven ability to cope with conflict, stress and crisis situations. III/ TYPES OF EXECUTIVE JOB DESCRIPTION Executive job descriptions include JDs as follows: 1. CEO job description 2. Executive Director job description 3. Operations manager job description 4. Executive assistant job description 5. General manager job description Source: Executive job description and interview questions dictionary III / Compensation and benefits Net salary: 2.950 USD/month. Email: jenny.fata@gmail.com

Pros And Cons Of A Balanced Budget - 1397 Words

Tristan Santos Andrew Jalil Economics 351: History of Macroeconomic Policy 4/21/17 Pros and Cons of a Balanced Budget In 1995, US Congressional lawmakers introduced an amendment to the United States Constitution that would restrict federal spending to the sum of its collected revenues in any given fiscal year. The â€Å"Balanced Budget Amendment† would’ve taken full effect in 2002, guaranteeing a balanced federal budget unless a budgetary deficit was approved by two thirds of the Senate . The proposed amendment passed the House of Representatives but came up one vote short in the senate. More than two decades later, the US budget remains an incendiary topic; Total federal debt exceeds $15 Trillion dollars and the Federal Budget Deficit†¦show more content†¦It is pertinent that the US address its growing budget deficit, and an amendment to the constitution forcing the start of that process would provide long term benefits to the US economy. In 2017, at 77 percent, government debt held by the public comprises its largest share of GDP since the end of the second world war (SOURCE ). As more and more funds are allocated to the growing costs of health and social services dedicated to the US’s aging population (SOURCE), analysts expect government debt should continue to grow. The Congressional Budget Office estimates that, should trends in federal spending continue, (IMAGE) total US Federal debt owed to the public will exceed gross domestic product by 2033, and by 2035 will exceed the post war peak of 106% of GDP. The rate at which the US accumulates this debt will be even more accelerated should the current administration honor its two trillion-dollar commitment aimed to improve the US infrastructure. 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